Ben & Jerry’s new flavor hits climate change

Ben & Jerry’s newest flavor.

Ben & Jerry’s newest flavor makes a mouthful of a statement about one of the biggest political agendas under the Obama administration – climate change.

“Save Our Swirled” is a raspberry-based ice cream with marshmallow and fruity swirls, flecked with miniature dark-and-white-fudge ice cream cone bits. The blog Take Part reported the product hit store shelves on Wednesday, in conjunction with a company campaign against climate change.

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Each pint tells buyers to go online and sign a petition to cut back global warming, with a reminder of the upcoming climate change summit in Paris in December. The petition calls on consumers to keep global temperatures in check, and prevent the Celsius levels from rising by two degrees – and to completely obliterate carbon pollution by the year 2050.

The campaign’s mantra: “If it’s melted, it’s ruined.”

Ben & Jerry’s announced the campaign in a tweet: “Introducing Save Our Swirled! A raspberry ice cream with an unforgettable #climate message.”

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